Advertisement
Why China’s smartphone makers are selling suitcases
Smartisan embraces Xiaomi-like "ecosystem" strategy with low-tech products
Reading Time:2 minutes
Why you can trust SCMP
0
This article originally appeared on ABACUS
The modern suitcase was invented over a century ago. But this week Smartisan, a smartphone startup best known for their wacky tech ideas, unveiled a new take on the age-old device.
On the outside, the Level8 Suitcase looks just like most hard cases you can find on the market. But inside, it’s packed with features that most won’t have: A detachable 20,000 mAh power bank, a data cable, as well as USB-C, micro USB and Lightning connectors.
For frequent fliers, a compartment on the front flips open easily, allowing you to quickly take out items like laptops and liquids for airport screening. Smartisan claims the handle is three times more durable than competitors.
Smartisan’s venture into low-tech products isn’t new -- the company already sells clothes, clocks and notebooks (the paper ones, not laptops) through its website. It’s an approach that brings to mind the “ecosystem” strategy of competitor Xiaomi -- a gadget giant that started as a smartphone maker and later expanded into home products (and suitcases too).
How Xiaomi forged a unique path
Just like Xiaomi, Smartisan has opted to partner up with other companies. For instance, Its suitcase is made by Level8 -- a manufacturer that also produces laptop bags. These collaborations allow Xiaomi or Smartisan to expand their lineup without having to design everything themselves. And as for the companies they’re partnering with? Those lesser-known brands can take advantage of more prominent retail networks.
Advertisement