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Oppo is aiming at Europe, not the US for its next market
Huawei, Xiaomi have also found a market in Europe
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This article originally appeared on ABACUS
It’s the fifth largest smartphone maker in the world, but Oppo isn’t coming to the US -- it’s going after Europe. The company announced last week that it's launching in the UK, Turkey, and Poland after offering its phones in six other European countries.
Oppo disappointed US buyers last June when it announced that it will not be launching its flagship Find X on the market. The Find X made a splash with a unique pop-up camera design and an almost bezel-less screen and was noticed by plenty of American media outlets -- so why skip the US?
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It’s not clear why, but given the troubles that other Chinese smartphone makers have had securing carrier partners in a country where 90% of sales are through carriers, it’s understandable.
Instead, Oppo is following the footsteps of Huawei and Xiaomi, which have both been trying to woo European customers. Much like Oppo, the other two Chinese smartphone giants have minor footholds in the US (like Huawei's Honor).
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Oppo has so far seen a fair amount of success in India, where it ranks 5th after Xiaomi and another Chinese rival, Vivo. It has also set up shop in France, Italy, Spain, and the Netherlands in 2018, as well as Kazakhstan and Russia.
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