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Chinese smartphone makers don't want to make just cheap phones anymore
After Vivo and Xiaomi, Oppo also hopes to make pricier handsets
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This article originally appeared on ABACUS
In China, domestic smartphones were once regarded as cheap alternatives to iPhones and Samsung models. But Chinese brands are trying to roll back this perception these days -- and their weapon is sub-brands.
Oppo is the latest among Chinese phone brands to launch a new line, this time named Reno, set to launch on April 10th. And according to local media, it’s likely to be more expensive than Oppo's usual offering.
Company vice president Brian Shen seemed to confirm that, speaking during the unveiling of the new brand this week:
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“I believe that you only get what you pay for, ” Shen wrote on Weibo.
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This is the third major Chinese smartphone brand that has announced higher priced phones this year. After the launch of its newest flagship Mi 9 last month, Xiaomi's founder and CEO Lei Jun said that their phones were about to get more expensive.
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“Actually, we want to get rid of this reputation that our phones cost less than RMB 2,000. We want to invest more and make better products,” said Lei.
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