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What do noodles have to do with Xiaomi's foldable phone?

Xiaomi riffs on popular iPad meme with a cup of noodles

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What do noodles have to do with Xiaomi's foldable phone?
This article originally appeared on ABACUS

Xiaomi has released another video showing off what its new foldable phone is capable of. And it's… weird.

The smartphone maker, the first to prototype a phone that bends on both ends, published a Weibo post on Wednesday showing its phone being placed on a cup of instant noodles. Yes, the ones you pour boiling water over.

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When you’re making your noodles, of course, you don’t want all that heat to escape. So Xiaomi offered this helpful suggestion: "When working overtime, it’s recommended you cover your cup of noodles with a folding phone, they will be tastier."

Many have been wondering if foldable phones are really useful. Well, now we know. (Picture: Miaopai)
Many have been wondering if foldable phones are really useful. Well, now we know. (Picture: Miaopai)
This may seem like an odd way for a company to promote its most advanced piece of technology. The company’s first tease of the phone in January was a lot more conservative, with company president and co-founder Lin Bin demonstrating how to watch videos on a foldable screen.

So why the cup of noodles? Well, as with so many things on the internet, it started with a meme... but it can also be seen as a jab at Apple’s iPad.

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