Xiaomi thinks it can appeal to women with pink smartphones
Pink handsets for women, black and green gamer handsets for men: Does targeting genders work?
One of Xiaomi’s latest smartphones isn’t exactly subtle about its target audience.
It comes in a light pink and blue color described as “dreamy, soft and beautiful” and is nicknamed Little Fairy… and it’s targeted directly at young female consumers.
It’s a marketing tactic that might seem anachronistic in 2019. But with competition in China’s saturated smartphone market fiercer than ever, brands are returning to gender targeting… and they’re stepping on each other’s turf.
Xiaomi kept some of Meitu’s camera technology, including built-in beautifying algorithms for the camera app and the ability to automatically adjust your body to the “perfect shape” in pictures and videos.
