An advertisement for Xiaohongshu, a social ecommerce pioneer in China that was pulled from app stores for three months during a content cleanup campaign. (Picture: Handhout) An advertisement for Xiaohongshu, a social ecommerce pioneer in China that was pulled from app stores for three months during a content cleanup campaign. (Picture: Handhout)
An advertisement for Xiaohongshu, a social ecommerce pioneer in China that was pulled from app stores for three months during a content cleanup campaign. (Picture: Handhout)
Apps
Abacus /  Tech

When China cleans up apps, it hurts users the most

Hot social shopping app Xiaohongshu returns after a three-month long “rectification,” but users have lost sales and are baffled by new rules

Topic |   Apps
Xinmei Shen
Xinmei Shen

Updated: 10:00am, 18 Oct, 2019

Why you can trust SCMP
An advertisement for Xiaohongshu, a social ecommerce pioneer in China that was pulled from app stores for three months during a content cleanup campaign. (Picture: Handhout) An advertisement for Xiaohongshu, a social ecommerce pioneer in China that was pulled from app stores for three months during a content cleanup campaign. (Picture: Handhout)
An advertisement for Xiaohongshu, a social ecommerce pioneer in China that was pulled from app stores for three months during a content cleanup campaign. (Picture: Handhout)
READ FULL ARTICLE