Chinese consumers spent US$22 billion in the first nine hours of Alibaba’s Singles’ Day shopping event. (Picture: Handout) Chinese consumers spent US$22 billion in the first nine hours of Alibaba’s Singles’ Day shopping event. (Picture: Handout)
Chinese consumers spent US$22 billion in the first nine hours of Alibaba’s Singles’ Day shopping event. (Picture: Handout)
Abacus /  Tech

Singles’ Day deals are more complicated, but shoppers are undeterred

Alibaba’s big shopping event broke sales records despite user complaints of spending more time collecting “meow coins” and calculating deposit returns

Topic |   Singles' Day (11.11)
Xinmei Shen
Xinmei Shen

Updated: 9:06pm, 11 Nov, 2019

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Chinese consumers spent US$22 billion in the first nine hours of Alibaba’s Singles’ Day shopping event. (Picture: Handout) Chinese consumers spent US$22 billion in the first nine hours of Alibaba’s Singles’ Day shopping event. (Picture: Handout)
Chinese consumers spent US$22 billion in the first nine hours of Alibaba’s Singles’ Day shopping event. (Picture: Handout)
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