Dyson’s head of engineer Adriano Niro at a product launch in Wan Chai, Hong Kong, in 2014. (Picture: SCMP) Dyson’s head of engineer Adriano Niro at a product launch in Wan Chai, Hong Kong, in 2014. (Picture: SCMP)
Dyson’s head of engineer Adriano Niro at a product launch in Wan Chai, Hong Kong, in 2014. (Picture: SCMP)
E-commerce
Abacus /  Tech

Why does China love Dyson so much?

Dyson attracts China’s middle-class spenders with sleek designs, impressive technology and online influencers

Topic |   E-commerce
Xinmei Shen
Xinmei Shen

Updated: 2:44am, 14 Nov, 2019

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Dyson’s head of engineer Adriano Niro at a product launch in Wan Chai, Hong Kong, in 2014. (Picture: SCMP) Dyson’s head of engineer Adriano Niro at a product launch in Wan Chai, Hong Kong, in 2014. (Picture: SCMP)
Dyson’s head of engineer Adriano Niro at a product launch in Wan Chai, Hong Kong, in 2014. (Picture: SCMP)
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