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Tencent’s resurrected social app is Facebook, Instagram and Tinder wrapped into one

The Chinese giant behind WeChat is quietly trialling a revamped version of Pengyou as it faces competition from ByteDance and others for teenage users

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You have to submit a few materials like a company letter or a company ID to verify your identity. (Picture: Pengyou)
This article originally appeared on ABACUS
WeChat is still the undisputed king of social in China, but lately its owner Tencent has been trialling a string of new apps. One curious offering is Pengyou (“friends”), a previously discontinued app that the company is now giving a second life.
The experiment comes at an interesting time for Tencent. Eight years since it launched WeChat, the highly popular app is struggling to entice younger users. Just 15% of people born after 2000 post on WeChat every day. Compare that with ByteDance’s Douyin, the Chinese version of TikTok: More than half of its users were born after 1995.
Meanwhile, for older users, WeChat has increasingly turned into a default tool for facilitating business connections and consuming media content. Recently, the hashtag #WeChatHasBecomeTheDefaultOfficeApp went viral on Weibo, with comments from tens of thousands of frustrated users complaining that WeChat is becoming too work-oriented and isn’t personal enough.

WeChat, the app that does everything

Days later, Tencent quietly started sending out invite codes to Pengyou. Armed with my own code, I took a look at what Tencent’s new social network is offering.

The similarity between Pengyou and Instagram is quite obvious. (Picture: Pengyou)
The similarity between Pengyou and Instagram is quite obvious. (Picture: Pengyou)

The layout is similar to Instagram, with the same square pictures and buttons for liking and commenting. There are also a variety of photo filters and video trimming tools. 

But whereas Instagram and WeChat both lump posts from all your connections into a single feed, Pengyou divides them into three tabs: Friends, colleagues, and people living in the same city.

Interestingly, the app also asks users to upload personal credentials like diplomas or a company letter for verification. The real name approach is supposedly designed to stop profit-seeking businesses from getting onto the platform while bringing some transparency to app to better help people select who they want to interact with. 

Josh Ye
Josh joined the Post in 2016 to cover politics and business in mainland China and Hong Kong. Since 2018, he has covered China's emerging tech sector. Having graduated from the University of Pittsburgh with a degree in English and philosophy, he is now pursuing a master's degree in law at the University of Hong Kong.
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