Hair clippers, consoles and condoms: What people are buying online during the coronavirus quarantine
Ecommerce platform Pinduoduo gives a glimpse of people’s secluded lives during the Covid-19 epidemic
Ecommerce in China is starting to reflect people’s socially isolated lifestyles amid the coronavirus outbreak, turning items like pajamas and hair trimmers into hot products.
The shutdowns have heavily affected businesses, and people are finding it difficult to get some simple needs met, like getting a haircut. As evidence of this new reality, hair trimmer sales have surged more than 400%, according to a report by social ecommerce platform Pinduoduo.
Some people apparently figure being stuck at home all day is the perfect time to learn how to bake. Sales of electric egg beaters are up 260% on Pinduoduo. Online mall Fenqile also reported a rise in sales of other kitchen appliances, including blenders and electric grills.
Gaming consoles are another hot category. Pinduoduo’s sales of game consoles such as the Nintendo Switch and Sony PlayStation 4 more than doubled from the same period a year ago.
(Abacus is a unit of the South China Morning Post, which is owned by Alibaba.)
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