Selling products through live streaming is now officially a job in China.
China’s Ministry of Human Resources and Social Security published a new report on Monday recognizing 10 new professions, many of which are related to new technologies. Newly recognized jobs include internet marketing specialists, blockchain engineers, blockchain application operators and online learning service specialists.
Live-streaming salesperson is one of multiple jobs included under internet marketing specialists, according to the ministry’s announcement.
Live-streaming ecommerce has seen rapid growth this year thanks to the coronavirus pandemic. Shoppers confined to their homes turned to live streams to experience products in an interactive and social way. The popularity of the format drew in a wide range of people, including a flamboyant tech founder and celebrities looking to cash in on the trend.
Other newly recognized professions include 3D printing operators and nucleic acid examiners. The latter is in response to China’s growing demand for examiners as the country prepares to prevent the coronavirus from rebounding, according to the Global Times.
China’s online censors are also getting recognition now. The official job title of “internet information checker” was added as a new type of job under “network and information security managers,” which was first recognized in 2015.
The Ministry of Human Resources says recognizing new professions helps the government better regulate the job market and help provide guidance on policies to promote industry development. It also helps boost education and training, according to the ministry.