Players of a Taobao game for Singles' Day this year can dress up virtual cats to win more coupons. Picture: Tmall via Weibo Players of a Taobao game for Singles' Day this year can dress up virtual cats to win more coupons. Picture: Tmall via Weibo
Players of a Taobao game for Singles' Day this year can dress up virtual cats to win more coupons. Picture: Tmall via Weibo

Singles’ Day: Mini games keep shoppers coming back for more on Taobao and JD.com

  • E-commerce platforms in China are gamifying the world’s largest shopping festival to keep shoppers spending more time in their apps
  • Getting friends to join a team can lead to even bigger deals, but some people on social media liken the sharing feature to spam

Topic |   Singles' Day (11.11)
Players of a Taobao game for Singles' Day this year can dress up virtual cats to win more coupons. Picture: Tmall via Weibo Players of a Taobao game for Singles' Day this year can dress up virtual cats to win more coupons. Picture: Tmall via Weibo
Players of a Taobao game for Singles' Day this year can dress up virtual cats to win more coupons. Picture: Tmall via Weibo
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