Just a year after its launch in April 2019, ByteDance's free online literature platform Tomato Novel had more than 10 million daily active users. Picture: Screen shot of Tomato Novel Just a year after its launch in April 2019, ByteDance's free online literature platform Tomato Novel had more than 10 million daily active users. Picture: Screen shot of Tomato Novel
Just a year after its launch in April 2019, ByteDance's free online literature platform Tomato Novel had more than 10 million daily active users. Picture: Screen shot of Tomato Novel

TikTok owner ByteDance bets on free web novels in challenge to Tencent’s China Literature

  • ByteDance’s Tomato Novel relies on recommendations to keep users reading, but the advertising is a turn-off for many
  • Tencent dominates the web novel industry with China Literature, which continues to attract top talent with its paid business model

Topic |   E-books and audiobooks
Just a year after its launch in April 2019, ByteDance's free online literature platform Tomato Novel had more than 10 million daily active users. Picture: Screen shot of Tomato Novel Just a year after its launch in April 2019, ByteDance's free online literature platform Tomato Novel had more than 10 million daily active users. Picture: Screen shot of Tomato Novel
Just a year after its launch in April 2019, ByteDance's free online literature platform Tomato Novel had more than 10 million daily active users. Picture: Screen shot of Tomato Novel
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