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Zhihu, where people in China go to ask questions and get answers
Zhihu is China’s most popular Q&A platform, similar to Quora. Launched in 2010, it’s widely believed to have a better educated user base than other social media sites. But some say that’s starting to change, as Zhihu seeks a more diverse readership.
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This article originally appeared on ABACUS
In China, college students spend the most time reading on three social media platforms: WeChat, Weibo and Zhihu.
The first two names are more familiar, but Zhihu is quickly gaining ground.
As of June 2018, the Quora-like Q&A platform said it had 180 million registered users, and 35 million of them were active monthly. Even though it’s not as big as WeChat or Weibo, it’s turning into an important window into what Chinese netizens are discussing online everyday.
The site is run by Zhou Yuan, a tech journalist who majored in computer science before starting his own business. Prior to Zhihu, he helped create apple4.us -- a site for Chinese Apple fans to communicate with each other -- and started a data analysis company that eventually failed.
In 2010, a year after Quora was launched, Zhou co-founded Zhihu for the Chinese market.
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