SCMP new app release: personalised news and improved navigation
- Today marks the release of the redesigned and updated app, delivering a deeper and more meaningful news experience
- Update the app on your devices to ensure proper functionality. A simple registration process unlocks personalised features
Dear reader,
Today marks the release of the redesigned and updated South China Morning Post app, which brings an even more tailored news experience right to your mobile device.
Since our last app release, we have listened to feedback from our readers on what you’d like to see improved. We have taken on board requests for more granular customisation and updated the SCMP app to deliver a deeper and more meaningful news experience.
The new enhancements launched today improve an already robust personalisation capability within the app. Against the backdrop of rapidly changing news cycles, the new SCMP app improves a service with reader-focused features that offer an intelligent balance between curated news that attends to your interests and what is newsworthy.
The new app design is streamlined to provide a personalised news feed and customised top menu, so you can stay up-to-date on the topics that impact and matter the most to you. Furthermore, readers will also receive a daily list of five must-read articles curated based on your news interests - so you always start the day receiving the information you want and need. Here are some of the major app features to be aware of:
News tailored to your interests
You choose the topics that you care about most, which will be used to curate a list of five important headlines for you on the app’s home screen. Your news will be presented in an accessible and streamlined way, alongside a personalised feed of the most popular content on SCMP.
Customisable top menu
Make the app work for you by customising the top menu of your home screen with the news sections that matter most, in the order of your preference that makes the best sense to you.
Faster and easier to navigate
In addition to these innovations, the new version of the SCMP app features improved navigation and speed so you can find the news you want right away.
The SCMP app will continue to offer customised news alerts, giving you a convenient way to stay up-to-date, wherever you are.
A simple registration process on the app unlocks the personalised features mentioned above. Make sure to update the app on your devices to ensure proper functionality.
How to update the SCMP app on your iPhone:
- Open App Store
- Search for “South China Morning Post”
- Find the SCMP logo
- Either tap “Get” if you have yet to download the app or “Update” if you already have it.
- Sign in to the SCMP app and enjoy!
We are always working on new ways to make the app more useful to our readers. This new version of the SCMP app is just the latest example of SCMP’s Product team’s commitment to making SCMP news easily accessible by putting you, our users, at the centre of our design process.
Best regards,
Vhanya Mackechnie
Vice President, Product
