Of all the ways to take your vows with wows, few could match walking down the aisle in a wedding dress made of balloons.
And in Hong Kong, where weddings are no small affairs, brides-to-be seeking that extra lift are looking to Phoebe Chan Kin-pui.
It's an idea that's certainly taking off around the world - a wedding gown worn by the Duchess of Cambridge, Kate Middleton (whose parents built a fortune in the party supply trade), is said to have inspired a copy made with 5,000 balloons by a British artist.
Chan, 38, is one of only four certified balloon artists in Hong Kong - and these are no inflated qualifications, as aspirants have to sit written, oral and practical examinations.
And just in case you think a balloon artist is some sort of shrinking violet, Chan's 'day job' involves teaching construction workers how to handle building machinery safely. Her balloon artist 'studio' is in the workshop among the shovels and concrete mixers and pneumatic drills of her training institute.
Chan's talent with balloons was recognised in March when she was named New Artist of the Year at the 2012 World Balloon Convention in Dallas, Texas. Her dresses and decorative arrangements have won prizes in Belgium, Japan and Malaysia.