New World Hospitality, the hotel arm of New World Development, has announced a plan to open a Pentahotel in San Po Kong, which will be the first Hong Kong property managed by the company.
The 720-room, 32-storey Pentahotel Kowloon is part of the company's expansion plans, which will see it adding 80 Pentahotels globally by 2020.
The new hotel, to be opened in the summer of 2013, is being built on a site acquired by New World Development in 1994, in San Po Kong, East Kowloon.
New World Hospitality's chief executive, Sonia Cheng Chi-man, said the Pentahotel Kowloon marked the start of the company's expansion in Hong Kong.
'The company will be looking for opportunities to open more hotels in other areas in Kowloon,' Cheng said.
The company was also looking at Hong Kong Island for opportunities to expand its hotel portfolio, she said.
Cheng was confident about the demand for the new hotel, taking into account the imbalance of the demand and supply of hotels in Hong Kong and forthcoming developments in East Kowloon.