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EMBA programme is just what the 'doctor' ordered

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EMBA CityU

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Executives wishing to take a Doctor of Business Administration (DBA) may find the Executive Master of Business Administration (EMBA) programme offered by the School of Business at City University of Hong Kong (CityU) an attractive choice.

Programme director Dr John Leung Wai-keung says students can take DBA courses during their second year of study. 'Many of our students continue to study a DBA in the hope of consolidating their university knowledge, and the programme and their practical experience have given them a short-cut to doing so. Students are able to complete both EMBA and DBA in five years of part-time study,' he says.

The focus of the programme is on business in China and leadership, and offers plenty of exposure to the running of a business on the mainland. There are three residential trips, along with company visits and CEO forums for students to gain an insight on the business world.

Students will be assigned to do 10 days of consultation work for a mainland firm, giving them practical experience on how to give business advice to a company.

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'Students will also pay a one-week visit to the University of California, Berkeley and Silicon Valley, to learn about entrepreneurship and international marketing. Finally, there is a study trip in Asia Pacific for students to experience the operation of companies in other countries,' says Leung.

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