For most travellers to the region, Sequals sits somewhere between the outer limits of one destination and those of another, the tiny town's mixture of modern and ancient architecture a common enough sight after three or so hours on the road out of Venice, across the rolling fields of the Friuli-Venezia Giulia region of northern Italy.
Linger in Sequals, however, and you'll find it has a secret that is not often shared with outsiders; one that the locals are fiercely and rightly proud of. On the side of the Bar Ristorante Teodora, in the centre of town, there is a towering mural that depicts the man who etched the name of this place into the hearts of all Italians.
Primo Carnera was born here in 1906 and rose from abject poverty to become the heavyweight boxing champion of the world, feted by princes and kings at a time when the sport was still regarded as the pinnacle of human prowess. He remains the only Italian to have achieved the feat and his rise - and then fall - provided a prescient insight into the farce that boxing would one day become, rife with rumours of corruption and riddled by factions out to make a quick buck.
Carnera was ripped off by managers with dubious connections, who left him penniless and surrounded by suggestions that all his fights had been fixed. Nevertheless, he picked himself up off the canvas and reinvented himself as a professional wrestler, first, and then a Hollywood movie star, counting the likes of John Wayne and Bob Hope as acquaintances before his death in 1967, aged 60.
Carnera's story has been told on the big screen in various ways, from the unflattering portrait painted in The Harder They Fall (1956), the last film Humphrey Bogart made, to the far more flattering The Walking Mountain (2008), which introduced Carnera to a whole new generation of fans.
Today, as in Carnera's time, Sequals is home to about 2,000 people, many of whom work plots of land surrounding the town that have been in their families for generations.