Sanya's hospitality sector has had a relatively quiet few months, with hotels in Yalong Bay and downtown reacting to a number of key issues.
Mark Holmes, general manager of the Park Hyatt, which is under construction, has been keeping his ear to the ground.
'Business is slower than in previous years, but there are a number of factors such as an increase in supply, especially with Haitang Bay's new hotels, the strong Chinese currency making other international cities more attractive, and the ease with which Chinese nationals now secure visas to other countries,' Holmes says.
'There is also weaker government business as the change of leadership [later this year] is a primary factor. Sanya Tourism Bureau is working closely with the hotels and is very supportive in exploring all avenues to increase awareness and the number of guests visiting Sanya. Other than golf and beaches, Sanya needs to establish attractions that will entice guests.'
The Park Hyatt on Sunny Bay will have 208 rooms and is near Yalong Bay where many international resorts are established.
The Sheraton Sanya Resort, one of the longest established hotels on Yalong Bay, has hosted dignitaries, celebrities and even the Miss World competition.