In 2009 Vivien Chen Wai-wai took over the reins at the Nan Fung Group in an impatient mood. She wanted to maintain the expansion pace set by her father, Chen Din-hwa, who founded the now-unlisted Nan Fung business empire in 1954.
'Previously, our marketing was not good enough. We should put more effort into that,' Chen told the South China Morning Post in June last year.
'We want people to know that Nan Fung is not a second- or third-tier developer. We want to strive so that people know Nan Fung's products are different from the others.
'For instance, the swimming pools and the kitchens in our developments are bigger than those in the other projects.'
Nan Fung's luxury residential project at Mount Nicholson Road provided an early test for Vivien Chen's ambitions, after the firm bought the site together with The Wharf (Holdings) at a government land auction for HK$10.4 billion.
That made it the fourth-most expensive site in the city at the time and one of several sites for which the group had paid big money in recent years.