Who started it? Absolutely Pom was created by French lingerie designer Pom Sevestre. A graduate of the Esmod fashion school in Paris, Sevestre served her apprenticeship at Dior, where she says she learnt the 'precision, perfection and all-out attitude that luxury demands'. After many years working for the likes of Wonderbra, Playtex and Etam in Shanghai, Sevestre launched Absolutely Pom to rave reviews and quickly garnered a dedicated following. Why we love it: because the label reflects the varied background of its chief creator. There's a wondrous mixture of reference points, there's drama and artistic sensibility, as well as bold cuts and soft touches and a confident sense of femininity. What we'd pick: we love the flattering Shorts Suit Lily (below left; HK$3,100) that comes in sensual black stretch silk satin and refined lace inlays. We also love the theatrical Triangle Bra Romy (below; HK$1,230), a white lace bra without underwire complete with a playful gold silk band that ties at the back. Where can you get it? Absolutely Pom is available through Hong Kong-based online boutique www.shopdescreateurs.com .