DEFINE your perfect holiday. Strolling in the gardens of Japan before cruising the canals of Venice? Skiing in Cortina before hitting the beach in Tahiti? Visiting the ruins of Angkor Wat before pouncing on the casinos of Monaco? Wouldn't it be great if you could afford just the connecting flights? Well, perhaps this is British Airway's new marketing strategy. The juxtaposition of possible destinations somehow works, and further ideas will no doubt spring to mind if you flick through BA's colourful 1995 calendars. It's a clever tool, transposing photos of one location on to another and it achieves the desired effect - making you want to be in both places at the one time. How does the Sydney Opera House on the Swiss Alps sound? Or Stonehenge on the Highveld, complete with elephants? Even London's Eros statue is eerily set in the middle of Kowloon - give or take a few pigeons.