Guests hop on Smile Train at Vertu's Constellation Touch charity gala launch

PUBLISHED : Thursday, 12 July, 2012, 12:00am
UPDATED : Thursday, 12 July, 2012, 12:00am


Have you ever had a pang of conscience after you splurged on a fancy gadget or a sumptuous meal? How about spending with a cause in mind?

The luxurious phone brand Vertu has launched a special version of its sought-after Constellation Touch to help those in need.

For each HK$41,000 Constellation Smile handset sold, Vertu is donating HK$2,000 to Smile Train, a charity offering free corrective surgery to children born with unformed cleft palates.

To launch the charitable action, the brand hosted a cocktail party last Thursday in the atrium of Pacific Place, celebrating with VIP fans including actress Cherie Chung Chor-hung.

'I'm pleased to be asked to attend something which has a very real human impact,' she said. 'To see how these children's lives have been made whole and happy is spiritually uplifting for me. I want to help Smile Train continue their good work in any way possible. The importance of a smile can never be underrated.'

Arnaud De Schuytter, the brand's general manager for the Asia-Pacific region, joined Chung to officiate at the launch and said that clear communication was the core of the brand and thus giving underprivileged children a voice was an honour for his team.

Vertu has also booked famous photographer Mary McCartney (daughter of the Beatles' Paul McCartney and sister of fashion designer Stella) to curate a series of images documenting the life-changing journey of children benefiting from Smile Train, on display at Pacific Place last weekend.