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Profit and gloss: welcome to the rich man's world

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The new Bulgari Hotel in London's Knightsbridge area is a polished, opulent affair. The lobby has glossy mahogany walls, granite floors and black leather counters surrounded by sharp grey-suited receptionists and handsome silver Bulgari products behind display cases.

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My room has plenty of polished chrome and mahogany, and the bathroom is in white veined marble, with Frette towels and Bulgari toiletries. Luxurious stand-up Bulgari travel trunks house the mini-bars, and super-tall leaning mirrors grace every room.

There is a sculptural glass bowl filled with a pyramid of perfect-looking apricots, and there are even some printed business cards in the stationery folder that have my name and 'My residence in London' printed underneath. It's a thoughtful, if somewhat outlandish detail - I could never afford to make a Bulgari hotel my home in any city.

My room looks out to a traffic-choked, grey Knightsbridge. Luckily, when the triple-glazed windows are shut, it's as if the outside world no longer exists.

Time to go to the 2,000 square metre two-storey green-and-gold spa. Although underground, it is an airy and beautiful place, and I am instantly drawn to the glittering 25-metre pool (a rarity in London hotels) and the vitality pool, with its striking waterfall, multiple massage jets and gold-leaf, glass mosaic tiling.

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After a 90-minute body radiance treatment - one of the hotel's signature packages, which uses ESPA products - I waft back to my room, but not before visiting a private suite with a steam shower, double hydro-massage tub and walls lined in green onyx. Back upstairs, I light one of the green tea candles provided, and lie on my supremely comfortable bed in a state of bliss.

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