DIFFERENTIATING itself from mass commercial liquid crystal display (LCD) manufacturers, the research-based Varitronix calls itself an 'engineering boutique'.
Although Japanese manufacturers cornered a sizeable share of the mass consumer market, they left the small industrial orders to the few local custom-made manufacturers such as Varitronix.
Managing director Chang Chu-Cheng said: 'We do not just acquire a technology and then mass produce it. We are rather like an engineering boutique: we devise technologies for whatever specific requirements you have.' Analyst from Sun Hung Kai Research, Lawrence Chan, said that despite competition, Varitronix held a secure position owing to its stable international client base.
Although foreign competitors produce better quality, Varitronix offers mid-range quality at a reasonable price.
Among its local competitors, even Yeeno aims at the consumer market and few follow the rigorous custom-made industrial line.
Varitronix said that it was not threatened by new technologies being developed in the field, spurred on by cheaper component parts.