As the travel market becomes more sophisticated, there is a growing demand for products targeted at experienced travellers, especially retirees.
In Hong Kong, luxury travel generally refers to premium trips with personalised itineraries.
They are designed mainly for those who have wide travel experience, prefer to travel independently rather than on group tours and are keen to explore new destinations and itineraries.
Kuoni Travel (China) continues to introduce new destinations and products. 'Hong Kong people now like to take overseas holidays with an emphasis on lifestyle,' says Raymond Ng, general manager for sales, marketing and distribution.
'They prefer holidays with longer length of stay, but covering fewer countries to gain in-depth and new travel experiences.'
Ng says holidays covering just one or two countries have become popular, such as those to Spain and Portugal, Russia, Switzerland, France and Kenya, while some of the company's best-selling new programmes include Kenya Great Migration, Brazil Carnival in South America and both Antarctica and the Arctic.
'We are exploring new destinations in Africa and South America. Last month, we introduced the 'Icebreaker' tour which sets sail from Kemi, Finland.'
