DESPITE depressed sentiment crippling the real estate market, property developers are still rushing to launch projects this month. Henderson Land is to release three, including the latest batch of 68 units in Block G of the Ma On Shan residential development Sunshine City, the first batch of apartments in Imperial Court in Mid-Levels and 28 units in Winning Centre, San Po Kong. Cheung Kong plans to release about 100 units in the fourth phase of Laguna City, in Lam Tin. Flats at Sunshine City are being offered at an average of $4,400 per square foot, which is similar to the latest offering last month. Henderson Land slashed the price of its first 68 units in Block G of Sunshine City, by 15 per cent to an average of $4,100 to $4,150. Prices for the additional 52 units increased in mid December by five per cent to an average of $4,300 to $4,350. Assistant manager of Henderson Land's sales department Thomas Lam said the price was similar to the level achieved in the last offering. As the price was expected to find support at that level, Mr Lam was positive for the forthcoming sale. Registration begins on January 5 and ends on January 13. Sales begin on January 15. After the sale of the 68 units, Henderson still holds a stock of more than 800 apartments in phase four of Sunshine City which Mr Lam said would be sold this year. Another residential development coming on the market this month is Imperial Court, in Conduit Road, Mid-Levels. Measuring from 1,279 to 1,564 sq ft, the first batch of apartments in Imperial Court is being launched on January 12. Even though the company has not finalised the number of flats for sale next week, price is fixed at an average of $7,000 per sq ft, similar to some luxury apartments in the secondary market in the same region. The project, comprising two seven-storey and one 42-storey residential towers, will provide 196 apartments after completion by the end of this year. Mr Lam said the company also had decided to sell the first batch of 28 units in its industrial-office building Winning Centre, in San Po Kong, on January 10. The price will be more than $2,000 per sq ft. Believing the market had bottomed, Mr Lam said the company had planned more sales in the first quarter of the year including its 155,060 sq ft commercial project in Des Voeux West Road and a residential development City Mall in Yuen Long. Another large residential development in Fanling, jointly developed by Chinachem Group is planned to be sold in the middle of this year. Cheung Kong (Holdings) planned to release an estimated 100 units in Phase Four of Laguna City for an average $5,700 per sq ft, sources said. Registration was expected to begin on January 9 and sales start on January 14.