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Name change targets future

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THE name of the Governor-sponsored awards made to Hong Kong industry has been amended this year because the scheme will continue after the territory reverts to Chinese rule in 1997.

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The scheme was previously referred to as the Governor's Award but, this year, it becomes known as the Hong Kong Awards for Industry.

'The industry award is here to stay, so the organising committee approached the Governor last year and recommended the name change for 1995, to which he agreed,' Denise Yue, the Government's director general of industry and chairman of the organising committee, said.

'An advantage of having Hong Kong incorporated in the title is that it will help promotion overseas and emphasise the quality and excellence of Hong Kong's products.' Promotion had proved an important part of the competition, she said.

'The Industry Department has not produced any survey on how award winners have used winning the award as a means of promotion, but they have been active in coming forward to recommend improvements to the scheme,' she said.

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'One proposal was that the Industry Department should help to promote the award scheme overseas.' Previous award winners had expressed a desire to know the results as soon as possible in the award year to enable them to promote their success in the same year.

She said if winners were to say now they had won the Governor's Award for Industry 1994, it would sound like it was last year's award and, therefore, old and out of date.

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