THE information Technology (IT) market in the region will grow by 12 per cent a year between 1995 and 1998 and EDS is planning to take advantage of this growth. The Asia-Pacific arm of EDS has subsidiaries in Australia, New Zealand, Malaysia, Singapore, China, Taiwan and Japan, with joint ventures in Thailand and Korea. 'We are an IT business and our aim is to help a company run its business better,' said Edward Yang, EDS vice-president and group executive of the Asia-Pacific region. 'We approach a company and say we are going to focus on their market share. 'Technology is a tool to help you run your business. In places like Australia and Hong Kong, we undertake re-engineering and total systems integration.' But Mr Yang said it was still early days in China. 'There, the reaction is often, 'Why do I need you, I can buy software cheap'.' Globally, EDS works with 11 types of industry but, in the Asia-Pacific region, the companies do business with government, manufacturing, transportation, communications and finance. The other industries covered by the EDS group are retail, insurance, health care, energy and chemicals. Mr Yang said if a project came up in one of these other industries, the local EDS company would borrow the skills from elsewhere in the corporation. 'ISO gives a comfort level when presenting to the customer,' he said. 'Corporate strategy is something that is required every day; the goal is the right way to service the customer.' ISO certification for the Asia-Pacific group was part of the company's long-term plan. The priority was laid down several years ago and most offices had achieved this goal. Australia was the first - two years ago. Korea was successful early last year, followed by Singapore, in the middle of the year, and Hong Kong last month. Taiwan will be audited next month and the New Zealand organisation, which was recently acquired by the group, already has ISO certification. The two new joint ventures and China, with a total staff of 25 in three cities, do not yet have a date fixed for certification. Mr Yang said he was pleased with progress in this fast-growing region and reported a tenfold increase in long-term contracts last year compared with 1993, with Australia leading the way. 'We are setting ourselves a target to establish a link between Hong Kong and China in communications,' he said. 'We are going to target China more aggressively in the fields of government, including local government and the police, communications (multi-media and telecommunications) and manufacturing.' EDS manufactures a line of unigraphics CAD/CAM products in the United States and these will be promoted and sold to China's manufacturing industry. EDS has offices in Beijing and Shanghai and more are planned. 'I also expect expansion in Hong Kong to be phenomenal. We are hiring staff to build a bigger base to capture opportunities,' Mr Yang said. 'We intend to make good use of the Hong Kong and Taiwan companies to back our move into China.'