Backed by Liechtenstein and Swiss banking heritage, Liechtensteinische Landesbank (LLB) and Liechtensteinische Landesbank (Switzerland) offer private banking products and services well-suited for the Middle Eastern, Indian and other high-net-worth individuals (HNWIs) through their Abu Dhabi and Dubai representative offices. "We are a specialised niche player on regional investment solutions with a strong client-focused approach," says Nico Tschui, chief representative and member of management at LLB (Switzerland) in Abu Dhabi. Security, stability and continuity are the key values which have contributed to the bank's successful history of more than 150 years. "LLB has a rich tradition in Liechtenstein and is among the 10 most valuable banking brands in Switzerland and Liechtenstein," Tschui says. The Principality of Liechtenstein, the majority shareholder of LLB with 57.5 per cent share, enjoys an AAA rating by Standard & Poor's. LLB Group's new organisational structure adopted this month reinforces the bank's strategy of focusing more on the client's needs and markets. By assigning heads for each of the different businesses and regions, the bank can further the growth within the defined core markets through expertise and faster decision making. The Abu Dhabi representative office of LLB (Switzerland) was established in 2005 and was the first office set up by the LLB Group outside Europe to foster the expansion of the rapidly growing private banking business in the emerging markets. LLB has developed tailor-made investment solutions which are adapted to the region and its culture. For example, LLB (Switzerland) successfully launched a sharia-compliant Islamic index on Middle Eastern equities in 2006 and targeted clients based in the UAE. LLB has continuously been able to provide investment solutions to local clients with a special focus on local assets which generate attractive returns with moderate risk. LLB Group, with its Middle Eastern offices, will continue supporting and finding solutions based on the financial requirements of international clients, especially from the Middle East, Indian subcontinent and Asia. "This growing client base is very important for us, as it reflects the key growth regions of the world," Tschui says. "We'll continue to expand our network and relationships throughout the region to position LLB as an exclusive private banking brand with the highest standards."