A pioneer in Dubai's fast-paced logistics industry, Blue Bell Shipping (BBS) knows that freight forwarding has more to do with reliable service than cut-throat pricing. Celebrating 25 years in the business, BBS reaps the rewards of its long-term strategy with revitalised turnovers and strong profitability. "Once our customers start using our services, they realise that this company has a different philosophy," says Haridas Kondath, BBS director. "To us, it's not about quoting a rate just to get the business, it's about taking away our customers' worries." Specialising in transshipments and project cargo, BBS provides airfreight, sea freight and warehousing services. It has a 10,000-square-metre warehouse at the Jebel Ali Free Zone and facilities at the Dubai Airport Freezone. It is also recognised for its expertise in chartering and dangerous goods handling. BBS has witnessed the transformation of the free zone from a fledgling industrial town into a global transshipment hub. Well-entrenched in international trade lanes, BBS provides economies of scale and faster transit times to and from Europe including the Commonwealth of Independent States, the Americas, Africa and Asia. With trade flows veering towards the Far East, BBS is contributing to economic expansion with reliable services to many large and medium-sized companies. BBS has been the logistics partner for the Formula 1 Powerboat races in Dubai for a long time. BBS' relations in Asia have lasted 20 years with the expansive network of its Hong Kong-based partner. With the buying power of BBS and its Asian connections, BBS is able to combine its air and sea freight opportunities and jointly develop best products to benefit clients. "Surviving 25 years in a place is not easy, yet we are growing consistently every year even in this volatile business environment. Mutual long-term relationships with our customers, agents and staff have led to this success," Kondath says.