Accell Group promotes cycling as a way of life

As green consciousness continues to develop across the globe, bicycling has become more than a sport or a hobby but a viable alternative form of transport. With renowned bicycle brands such as Hercules, Batavus, Ghost, Lapierre and Tunturi under its belt, the Accell Group is well-positioned to help promote bicycles as a means to achieve a healthy and sustainable lifestyle.

Accell appeals to customers with varying preferences through its range of products. Aside from bicycles, Accell carries bicycle accessories and other fitness equipment.

Listed on the NYSE Euronext in Amsterdam since 1998, Accell has a strong innovative spirit that enables it to develop bicycles that provide the best value to its clients and give the best returns to its shareholders. A testament to its innovativeness, Accell was the first company in Europe to introduce a fully European-made electronic bike.

"It is important for us to always have new things to offer," says René Takens, Accell Group CEO. "We always try to design new products that we think customers will like. We experiment with new materials to introduce a better and more comfortable riding experience."

Aside from innovation, Accell's after-sales support network sets it apart from the competition. The company trains its distributors worldwide to ensure that all clients can get the technical assistance they need.

Accell works closely with its clients to develop bicycles. The company sponsors sports competitions such as the Tour de France to let professional bicycle riders road-test its new products and provide valuable feedback.