Eimskip has always regarded the mainland as a market that holds great potential for the company's growth. In just eight years of operating in Qingdao, the company has founded four other offices to serve inter-Asia markets and establish itself as the cool choice in logistics. "Our cold storage in Qingdao is important to us because it enables us to bring in certain European standards that our clients have come to expect from Eimskip. We are already the market leader in Qingdao, so we established offices in Dalian, Tianjin, Shenzhen and Xiamen to explore other growth areas," says Dick Vlasblom, managing director of Eimskip Nederland. Eimskip specialises in vessels shipping and international forwarding, focusing particularly on reefer logistics, perishable goods and temperature-controlled cargo segments. To serve a wider base of clients, Eimskip has diversified from its traditional cargo of seafood to other products such as fruits, vegetables and chicken. For the Europe-Asia trade route, Eimskip's major customers are Icelandic and Norwegian companies that operate processing factories on the mainland. "We repack their products into containers and bring them to the mainland. For reef containers, we transport about 65,000 containers annually from Europe to the mainland and vice-versa," Vlasblom says. Eimskip's operations in Asia contribute 20 per cent to the company's global turnover. The mainland generates 15 per cent to Eimskip's business in the region. Leveraging its strategic locations on the mainland, Eimskip plans to establish more offices to bring total Asian revenues up to 35 per cent. The company expects to further boost its revenues with the opening of its Bangkok and Hong Kong offices this year. "We have the expertise in total supply chain solutions, but our focus will always be on frozen production. When customers need frozen transportation, Eimskip is the company best suited for the job," Vlasblom says.