High-end bike tyres strengthen Hwa Fong Rubber brand
Discovery Reports
Tradition and innovation are at the heart of Hwa Fong Rubber's strategy to establish a globally recognised brand that embodies quality and reliability. The synergy of a strong new leadership and 67 years of experience sets the stage for Hwa Fong Rubber's vision to become the supplier of choice when it comes to high-end bicycle tyres.
Hwa Fong Rubber's primary business when it was established in 1945 was manufacturing bicycle tyres and tubes. From this core expertise, the company expanded its offerings to include industrial, agricultural and light truck tyres and tubes in 1974.
Three brand names are under the Hwa Fong Rubber umbrella - Duro, Quick and Columbia. Hwa Fong Rubber's portfolio includes all-terrain vehicle tyres and tubes, and special trailer and passenger car radial tyres.
When Hwa Fong Rubber chairman Patrick Chen acquired the company a few years ago, he provided the financial support to streamline operations and strengthen the company's production capacity. Chen's extensive experience in his family's business took Hwa Fong Rubber to greater heights. His financial genius also empowered the company to continue its legacy of excellence.
"Out of the six rubber companies in Taiwan, Hwa Fong Rubber is the smallest, but we have the longest history and deepest expertise," Chen says. "We are also in the best position as we have a presence on the mainland, in Thailand and the United States."
Using technology, Hwa Fong Rubber continuously improves its manufacturing processes and its products. Through research and development, the company creates new tyre designs to fit the different lifestyle needs of its customers. Hwa Fong Rubber's in-house engineers work hand in hand with clients on customised applications.
Using only the best quality raw materials, Hwa Fong Rubber works with some of the biggest rubber suppliers in the region such as Nature Rubber, Real Rubber and Malaysia Rubber. The company seeks more partnerships with suppliers that can offer competitively priced, high-quality raw materials.