Citibank Australia delivers seamless global banking

Asia's profound and shifting economic landscape, coupled with a rising affluent middle class in the region, have fuelled the demand for increasingly complex and globalised retail banking solutions in Australia. Retail banking has become a global business driven by local cultures, as consumers demand seamless service and products that reflect their transnational lifestyles and needs.

Backed by a strong currency and robust financial sector, Australia is home to one of the world's wealthiest populations and an attractive option for regional investors who seek to diversify their portfolio or invest in property. As Australia's role in the region's economy continues to grow, the banking needs of Australians and Asians with interests in Australia require increasingly enhanced mobility, security, products and services, and customer experience.

Consistent with Citibank's global approach, Citibank Australia embarked on a new strategy two years ago to be Australia's leading global bank.

"We are focused on a core group of customers we think we can serve better than anyone else," says Roy Gori, CEO of Citibank Australia's retail operations. Citibank leverages 30 years' experience in Australian retail banking. Its mandate is to become the bank of choice for the growing number of globally minded and affluent Australians.

"Customers do not care whether they are in Australia, Hong Kong or Singapore, they simply want their banking needs met," Gori says. "Our strength is our globality and we believe we are well-equipped to best meet their needs. Our ambition is to ensure that we offer the best products and services to our customers and in so doing help enhance their lives."

Citibank's new products include Citibank Plus. The first of its kind, the Citibank Plus account is a completely fee-free transaction account. Relaunched in October last year, Citibank Plus charges no fees on transactions performed overseas, no monthly account-keeping fees, hidden service fees or requirements for a minimum monthly deposit. The account also allows unlimited free withdrawals at more than 3,000 local automated teller machines (ATMs) in Australia. It comes with dining rewards and other privileges such as receiving a complimentary bottle of wine for customers dining at any of Citibank's partner restaurants.