Legend poised as Asia-Pacific's engineering solutions partner
Discovery Reports
Living up to its name, Legend epitomises an Australian success story that began as a humble vision and flourished into a platinum-awarded industry leader. Positioning itself as the supplier of choice for the electrical, power, information technology and semiconductor industries, the engineering solutions group forays deeper into Asia-Pacific's growing markets.
Established 26 years ago through its founding division, Legend Performance Technology, the company initially focused on manufacturing memory modules. Through a series of acquisitions, it diversified into four other divisions with multiple brands, namely: Cabac Electrical, Hendon Semiconductors, Cabac Power and MSS Fibre Systems.
Integrating each division's strengths, Legend expanded to the design, engineering, manufacturing, sales and distribution of electrical, electronic, power, data, medical and telecommunication products. It ventured overseas in the 1990s, establishing its presence in New Zealand, Singapore, Hong Kong, Thailand and South Africa.
"Legend's expertise in technical engineering enables us to see where we could apply our capabilities in particular market opportunities and address these gaps through innovation," says CEO Bradley Dowe. "Our solutions combine value-added features, competitive prices, fast delivery and dedicated support."
The company's ability to see such opportunities is exemplified by its more than 21,000 products, each engineered and developed to suit particular industries, applications and customers. Legend aims to focus on the power, rail and engineering construction areas in Australia and the rest of Asia-Pacific. It also plans to continue exporting to China and the United States, which are the two key destinations that have fuelled Legend's businesses over the past decade.
"We have strengthened our engineering support offices in China, recognising the region as a manufacturing superpower," Dowe says. "Having been successful in China from both the supplier and customer points of view, we see significant opportunities to serve local manufacturers, particularly in the consumer electrical and electronics range."
With successful partnerships with mainland manufacturers in place, the Australian Securities Exchange-listed company also looks forward to satisfying the increasing domestic demand and taking part in product development activities in the region. Apart from having an electronic components support hub on the mainland, Legend develops products in Singapore, from which it also supports operations in Indonesia and Malaysia.
"Asia-Pacific is becoming the world's dominant economic geography - and Australia is well-placed at its doorstep," Dowe says. "We envision doubling our business in the next three to four years as we expand organically and inorganically and sustain profitable growth for our customers and investors."
