From selecting the right coffee beans to providing excellent service, Di Bella Coffee has brought the ultimate coffee experience to consumers throughout Australia for the past 10 years. Di Bella is bringing the same experience to the mainland through the Shanghai operations it set up in 2010, inspiring an understanding and appreciation of coffee from crop to cup. "Enjoying a cup of Di Bella coffee is the chance to take five minutes out of a busy day and just relax," says Tom Armstrong, director of Di Bella Coffee Trading Shanghai. "This is becoming more important in an increasingly hectic life." As the company expands, quality and education remain at the heart of ensuring a consistent Di Bella coffee experience. Di Bella assures quality through an intricate understanding and development of the science of coffee, from selecting and blending the right beans to roasting, processing and serving. The latest innovation, TORQ, is a coffee concentrate made only from coffee and filtered water. A natural instant coffee with no chemicals or added preservatives, TORQ can also be enjoyed cold during the summer months. With a 12-month shelf life, Di Bella sees it as perfect for hotels, where coffee is freely available. Di Bella supplies its premium blend to 10 to 15 select Chinese businesses, cafes and distributors and forecasts rapid growth in demand. The company places much importance in finding and training partners who are as passionate about coffee as it is. Di Bella is in talks with Pudong University about developing a course on coffee. It is pursuing similar discussions with potential partners in Sanya, Hainan, and in India and Indonesia. As interest and awareness in the region grow, Di Bella plans to increase its distributor network and replicate its Brisbane roast house in Shanghai to service the Asia market.