With its business anchored on promoting and supporting Japan's rich food culture, Kato Sangyo is bringing its expertise in food distribution, procurement and retail space design to other Asian markets. "Asian consumers are increasing their safety and quality standards for food products," says president Kazuya Kato. "With our experience in Japan, we can help cultivate the food culture in the region, particularly in China." One of Japan's leading wholesalers of dry goods and processed food, the company plans to bring new food products and solutions to the growing Asian market. It is seeing increasing demand from consumers on the mainland and in Southeast Asian countries such as Vietnam. Kato Sangyo has partnered with two leading wholesalers in Guangzhou and Shenzhen to distribute high-quality and safe products on the mainland. The company sends Japanese staff to the mainland to train local employees on efficient food distribution. The company believes partnerships are key to expanding its presence in the region. "To increase profitability, it would be beneficial for us to partner with more manufacturers in China. We are looking for manufacturers that share our philosophy and ambition to expand. We are pushing Shanghai and Beijing for expansion," Kato says. Kato Sangyo acts as a bridge between manufacturers and retailers. It provides safe, high-quality and dependable service to food manufacturers, large supermarket chains and convenience stores. The efficient collaboration between its sales and logistics divisions is at the heart of Kato Sangyo's operations. In the fast-moving dry grocery and processed food industry, the company remains flexible while responding quickly to customers' demands. Each office is equipped with its own accounting and management system that makes it easy for sales teams to address client requests. The company also works closely with manufacturers, offering solutions and collaborating to create new products. Kato Sangyo http://www.katosangyo.co.jp/
