Higher power conversion efficiency begins with good technology. With 55 years of experience in the global analogue semiconductor market, Nihon Inter Electronics Corporation (NIEC) can help bring Asia's industrial sectors to an energy efficient future. "We've been enhancing our technologies to deliver higher power conversion efficiency," says Fumihide Esaka, president and CEO of NIEC. "This will benefit a broad spectrum of industries ranging from consumer electronics to lighting and power supply. We are focused on solutions for hybrid vehicles and solar power conversion." Power management in industrial motors have fuelled innovations that lower the carbon footprint of many industries. An acclaimed manufacturer of power management semiconductors and modules, NIEC contributes to this evolution with industrial inverters, DC-to-DC converters and bypass diodes for solar panels. NIEC has long been a preferred supplier of global brands. As a supplier to a Japanese automotive company, NIEC has received best quality awards for the past two years for its high-quality products and services. NIEC announced gallium nitride (GaN) product lines on October 2 at CEATEC Japan. Incorporating next-generation technology by collaborating with a strategic partner, United States-based company Transphorm, the GaN product lines allow customers a much higher efficiency level in their power conversion, along with a smaller form factor, that could not be achieved by the existing silicon solution. The efficient use of electricity is a win for everyone. "We believe October 2 started the new era for power conversion," Esaka says. NIEC is expanding in Asia by transforming its Hong Kong office into a regional base by next year. It also has offices in Taipei and Singapore. NIEC is allying with a Chinese foundry, which is opening a factory in Taizhou, Jiangsu province, and eyeing distribution channels in Shenzhen and Tianjin. The company's two main Japanese factories are supported by facilities in Subic, the Philippines, Kaohsiung, Taiwan and Shanghai. "Our goal is to establish research and development in China. We are excited about the innovation potential with young and bright Chinese engineers especially in the electric vehicle and solar power industries," Esaka says. Nihon Inter Electronics Corporation www.niec.co.jp/english/