Amex defends shark advert
WE refer to J. Bochenski's letter headlined 'Appalled by Credit Card Advert' (South China Morning Post, March 3) concerning our new television commercial featuring the Sun Tung Lok restaurant.
This commercial, together with other commercials and print advertisements, form a part of a campaign designed to promote the use of the American Express Card.
The Sun Tung Lok restaurant is featured because it is widely recognised as a leading establishment which embodies the best of traditional Hong Kong cuisine. It is the kind of quality establishment which our Cardmembers patronise with their family and colleagues.
We share this concern for the environment. American Express is an active corporate citizen in the fight to preserve our natural heritage - in Asia and around the world - and we support and work closely with many 'green' organisations including the World Wildlife Fund and the Nature Conservancy. Public Affairs & Communications Dept American Express Int'l Inc Travel Related Services
