YES, Virginia . . . it's really Marks & Spencer. The venerable old favourite for basic essentials like knickers and socks has come clean for spring with a fresher, hipper image that's attracting a lot of attention.
They still make the classics - the sturdy white shirts and simple well-made jumpers - in abundance. But this year's hottest skirt (the knee-length pencil) is also available in advance of any of the glossy boutiques and there's a silver body hanging precariously near a white string bikini in an alarming display of hip.
Marks & Sparks, the cutting edge of chic? Whether they're making a conscious effort at a corporate cool makeover or fashion's finally come round to M & S style is anyone's guess. My advice is to just get there and grab those stretch denim leggings while you still have the chance.