TWO new swimwear labels make their debut in Hong Kong this season courtesy of Marguerite Lee, which also distributes La Perla swimwear. 'One is by Israeli designer Gideon Oberson,' said Judy Ip Harris, the managing director. 'His designs are very fashionable, very youthful, so they cater to an early 20s market.' Oberson uses daring and flattering cuts for both one-piece swimsuits and bikinis. In this season's range, the colours are inspired by Arabian deserts and oases and the Mediterranean sea, and the designs incorporate a touch of embroidery. The swimwear is complemented by cotton sun dresses, caftans and wraps, with gold and silver metallic fabrics for evening shimmer. The other new label this season is Roidal, from Spain. 'The label has strong, bright colours,' Ms Ip Harris said. 'Its look is very Mediterranean and eye-catching. Roidal will be more suitable for women upwards of 25.' Bold prints and bright florals dominate Roidal's feminine collection. Romantic bikinis are printed with discreet florals and have sexy frilled bra tops. More athletic-looking one-piece suits come in a palette of bold primary colours. As with Oberson, the swimwear is presented together with resort wear, such as coordinating wraps, long flowing shirts, mini-skirts and skin-tight trousers. Ms Ip Harris said it was the trend to build look-around swimwear. 'People seem to put together a full attire; a swimsuit with a pareo wrap, sheer, long pants, a big blouse or shorts. It is more of a resort wear combination,' she said. As more people head off on short breaks to tropical destinations to escape city stress, Ms Ip Harris expected this dress trend to continue. 'I see a bigger presence for swimwear/resort wear in the summer wardrobe,' she said. This season's fabrics include embroidered linen, broderie anglaise and muslin. The two new designers complement the La Perla swimwear range. 'La Perla does not cover Asian-fitting cups,' Ms Ip Harris said. 'Both these designers cater to Asian fitting, so you do not get a very deep cut and some garments have control around the tummy or extra fabric gathered over the tummy.' Topform, which owns Marguerite Lee, is also launching these brands selectively in Taiwan and Singapore, with a view to going Asia-wide if they are successful. Ms Ip Harris said Roidal, which came in earliest, was already proving popular. La Perla's swimwear embraces five lines that cover a variety of looks: Oceano, Aquasuit, Anna Club, Malizia and Occhiverdi. 'A person should have at least four outfits to suit the mood and the occasion,' Ms Ip Harris said. 'What you wear on the beach might be different to what you wear at a poolside party or to the pool to do laps.' Malizia has streamlined styles for those with exercise as their priority. 'They are normally no-pad and one-piece and quite plain apart from perhaps a small logo but the texture is very comfortable,' Ms Ip Harris said. Some had nautical motifs, which were always popular because of the association with summer and sailing. However, most La Perla swimwear was more glamorous, notably the Aquasuit label which added metallic sequins to nautical designs and had a line trimmed with gold lame, she said. 'The tendency for Hong Kong people is to buy something rather bright,' Ms Ip Harris said. Prints include many bright florals and ethnic looks. 'Some of them originate from Indian motifs and some have an African look,' Ms Ip Harris said. Oceano, in particular, borrows from India for a range that incorporates sheer stretch tulle and georgette. Lycra still dominates La Perla's swimwear but there are also some new knit and Lycra combinations in the Anna Club label.