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'LIVING life insurance' is the name given to one of the more recent developments in the insurance industry.
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Other terms, such as 'critical illness' or 'dread-disease' cover are more graphic descriptions of this increasingly popular alternative to conventional life insurance.
Most people own a life insurance policy, but would be hard put to tell you why they bought it.
In fact, very few people have consciously gone out and bought a policy.
Most have been sold them after a chance call from an insurance agent who managed to impress on them the necessity to prepare for death.
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The major resistance most people have to buying life insurance is that - as far as we know anyway - there are few benefits in it for them personally.

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