DATABASE software tools specialist Gupta Corp has set up a regional headquarters operation in Hong Kong to strengthen the firm's after-sales support operation throughout Asia.
The company has also established a separate Hong Kong/China subsidiary to address the fast-growing market for database management systems in China.
The new Asia headquarters will include a special Asian Support Centre (ASC), staffed by five support engineers, to provide technical assistance to Gupta's regional distributors and re-sellers.
The new Gupta Asia office will be headed by Hong Kong-based software industry veteran George Billman, who will be responsible for sales, marketing and technical support in 15 countries from Korea to Indonesia and west to Pakistan.
Heading the company's Hong Kong/China subsidiary is Francis Ng, who most recently headed Gupta's biggest rival in the database tools market in Hong Kong, Powersoft.
The firm has already established an operational office in Beijing and Shanghai, and plans to open a Guangzhou office later this year.