DESPITE complaints about unsolicited 'junk mail', only a handful of people have signed up for the opting-out service offered by the Hong Kong Direct Marketing Association.
The association's chairman, Godfrey Rooke, said all the research he had seen indicated people might refer to 'junk mail', but if they were offered the opportunity to stop it, generally they would not because they were afraid they might miss something.
This prospect is spelled out clearly in the association information booklet, An Offer You Can Refuse, which stated that those who registered would no longer be sent information on the following: Free gift and special purchasing opportunities.
News of store openings.
Advance notice of store sales and special events.
Subscription opportunities for local and international newspapers and magazines, satellite and cable TV services.
Opportunities for investment, insurance and financial products.