BIG Bertha means big business - ask anyone involved in the golfing industry.
'Big Bertha has not only been the No. 1-selling wood in the United States but throughout Asia,' said Daniel Ho, manager of Sportsmark Trading, the local distributor for what has become one of the world's most popular brand of golf clubs.
The Sportsmark Trading company was established by Harry Ahluwalia in 1988. It is a wholesale dealer in Hong Kong, Macau and China, supplying to pro shops, department stores and retailers.
The main brands it distributes are Callaway Golf, Lynx and Power Bilt. Callaway's Big Bertha range, Mr Ho said, had outstripped all other golfing products in sales in recent years.
In the Big Bertha range of metal woods are four drivers, available with nine, 10, 11 or 12 degrees of loft, a two-wood known as 'The Deuce', three, four and five fairway woods and the Divine Nine and HeavenWood utility woods.
The full range is also now available in the Big Bertha War Bird version, a modified design of the originals that are even more user-friendly.