Dare to be bold
Men have never enjoyed such freedom to express themselves through fashion

This is the result of a blend of the dandyish appetite for tailoring unleashed in recent years, with a joyously modern approach to dress codes and formality. The look is lean, the colours are bold and the forms are soft. There's never been a more exciting time to be interested in men's style, as men have never enjoyed a greater freedom to dress as they please.
This freedom produces a lot of grousing from men dismayed by the informality of modern life, but we see it in positive terms. Outside very formal work environments, men are largely free to wear what they like. Of course, some guys just treat this as an excuse to dress down, but we believe there is a social, professional and romantic advantage in dressing well.
In short, the only rules this spring are that a man should enjoy what he wears and use his clothes to express himself, whether his sartorial goal is to be eye-catching like David Bowie, beautifully tailored like Gianni Agnelli, or enviably casual like James Dean.