Many companies find assured success in size and diversity, but reusable packaging solution provider Utz proves that a focused, small-scoped direct-selling enterprise could also claim market dominance and business affluence. Designing reusable plastic containers and pallets that are tailored to the customers' specifications, Utz creates tailored materials that help optimise the handling of products. "We work closely with the customers and we are professionals in adapting, or exploring efficiency and logistics, to create new solutions for reusable packaging," says CEO Axel Ritzberger. "In that way, we're the best in the world; I would say we're No 1." With 65 years at the top of a niche industry, the family-based company has the experience to boot. The Swiss innovator of reusable packaging manufactures value-added products that reduce costs, increase efficiency and optimise logistics. "What makes Utz successful is intelligence behind the solutions," Ritzberger says. Utz is committed to supporting the long-term reusable packaging needs of the automotive industry, airports, logistics integrators, electronic and pharmaceutical industries, postal services, retailers, food and beverage companies and other clients. The company seeks to build stronger relationships with its customers through collaborative innovation and consistent delivery of custom containers and pallets. With its headquarters in Bremgarten, Switzerland, the group maintains a global agency network and has subsidiaries in Germany, Britain, France, Poland, the United States and on the mainland. Through its subsidiary in Suzhou, Utz has extended its reach on the mainland through various projects and investments. "China is one of our main focuses. We will bring new machines and people in, and will just grow our existing operations. In five years, our business will be 10 times what it is today," Ritzberger says. Utz is also inviting collaboration with subcontractors in Asia to reduce production costs, while establishing ties with more regional agents. Utz www.utzgroup.com
