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Parkview banks on quality

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HONG Kong Parkview Group is maintaining its strategy of developing high-quality, luxury properties, even with the Hong Kong property market in the doldrums.

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Group chairman, George Wong Kin-wah said he would continue to aim for 'quality and atmosphere' to characterise his company's property development projects.

On his plate is a project to build 84 houses in Tai Po, which will be targeted at the high-end of the market.

The group is developing the project with the Lai Sun Group and China Travel Service (Holdings).

The consortium comprising the three companies will invest about $1.3 billion on the project.

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The consortium paid $890 million for the site in a land auction last year.

Mr Wong said he was uncertain about when the project would be put on the market, due to the unfavourable market conditions.

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